A heart, engineered into the garment.
The heart isn't simply placed onto the fabric. It becomes part of the construction, creating dimension, texture and a distinctly Atal signature.
Cut, rather than simply decorated.
We use cutwork and negative space to turn a familiar silhouette into something unexpected.
The stitch becomes part of the design.
Hand stitching, contrast thread and visible construction turn finishing details into the focal point.
Built through layers, not embellishment.
Different fabrics, proportions and surfaces come together to create depth within an otherwise familiar piece.
Denim, treated like something unexpected.
We use denim beyond the obvious — mixing colour, structure, cut and contrast to give it a new attitude.
Shape does the talking.
Proportion, volume and unexpected silhouettes give everyday pieces a distinctly Atal point of view.
