our story: behind the brand

Established in 2023, Atal The Label is the brainchild of Sanjana Atal and has emerged as a testament to individuality within the fashion domain. Grounded in her international design education from London College of Fashion and RMIT in Asutralia, Sanjana envisioned a brand that would elevate personal style through individuality, minimalism and thoughtful design.

At the heart of Atal The Label lies a design ethos that transcends transient trends, focusing instead on crafting garments embodying timeless sophistication and contemporary allure. Clean silhouettes, elegant forms, and refined proportions converge to create a collection seamlessly integrating with feminine sensibility.

At its core, the brand draws creative energy from architecture, nature, and vintage fashion, channeling these influences into designs that fuse functional sophistication with individuality. This design philosophy underscores its commitment to transparency, quality, and intellectual craftsmanship—aiming to offer pieces that resonate deeply with the wearer’s personality and lifestyle, articulating a narrative of understated elegance and modern grace.

Explore Atal The Label—where every piece radiates minimalist grace and encapsulates the essence of individualistic style, beckoning you to embrace its artistry.